Management just approved the budget for a 4-color newsletter. Now you’re worried that unless you use all the colors in the rainbow, your readers will feel cheated. How much or little color should you use? In some instances, lack of color can be an asset. In others, liberal use of color can intrigue and entertain.
The first and foremost point in using color is to use it purposefully. Consider the topic and purpose of your newsletter as well as your audience.
Is your company an accounting firm prospecting new business by targeting CFOs of Fortune 500 companies? Or, are you selling natural food products to consumers?
Color as Meaning
Similar to other visual components such as illustrations and photography, color can help create meaning.
