Now that you have a solid understanding of time-tested typographic rules, you can freely explore more active and dynamic ways to working with type.
Because type is viewed as well as read, it is governed by the principles of visual syntax. The first step in exploring type is to have an understanding of these factors and the ability to consciously apply them. Here are four basic categories to consider when applying the principles of visual syntax.
By exploring your own “typographic expression,” you will find new ways of solving typographic problems.
The 4 Categories In
Typographic Experimentation
Typographic:
The manipulation of letters and words such as case, face, size, slant,
weight, and width.
Form: The
alteration of existing typographic forms such as blending, distortion,
elaboration, outline, texture, dimensionality, tonality.
Space: How
elements are physically related to one another on a page such as
balance, direction, ground, grouping, proximity, repetition, rhythm,
and rotation.
Typographic
Support: Non-typographic elements that augment typographic forms
such as ruled lines, shapes, symbols, and images.
